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This web site mikros.co.za has the following in the homepage, "Providing affordable and reliable traffic monitoring products through an innovative design and engineering approach using appropriate and up-to-date technologies." We noticed that the webpage also stated " We strive to provide world standard Traffic Monitoring Products to our clients, equipping them for effective planning, design and control of road infrastructure." It also said " Mikros is an ISO 90012008 certified company. Mikros Traffic Monitoring Pty Ltd. To access the documentation portal, please enter your authentication details. Mikros at ITMO of SA sy." The header had counting as the highest ranking optimized keyword. It is followed by classifiers, traffic, and counters which isn't as ranked as highly as counting. The next words mikros.co.za used was monitoring. hswim was included but might not be understood by search parsers.